I know you have just created your first Facebook Group…
But you are struggling to grow your Facebook Group..
Am I right?
I am pretty sure your answer will be ‘Yes’ because most of the people find it very difficult to grow a new facebook group.
So, Here is the good news for you!
Here you’ll get plenty of Facebook group promotional strategies which can help you in increasing members of your Facebook group.
So what are you waiting for..
Keep reading this article to discover the strategies that will help you to promote your Facebook group far and wide!
25 Killer Ways To Promote & Grow Facebook Group
1. Make sure your group name and info are optimized for Facebook Search
Have you ever realized when you search for any keyword in the facebook search bar, It shows you lots of result.?
On which basis those results are shown to you?
Suppose I am someone who wants to join the group which is related to blogging…
So, whenever I search for the term ‘Blogging’.
Facebook automatically shows me some groups which are related to Blogging..
Facebook is showing these groups because they are optimized for the keyword “Blogging”
You have to make sure that you have optimized your group for your targeted keyword..
If you want people to find you through Facebook’s search function, choose a keyword-rich, descriptive name.
For example – I made my facebook group for Bloggers and Affiliate marketers…
So I kept “BeMakemoney – (Blogging & Affiliate Marketing) as my Facebook Group Name.
Same goes for your group description.
Include those keywords in your Facebook Group description, Which you think people will use to find your group.
Another thing you can do to optimize your group is to use Tags..
You can choose up to 5 Tags or “keywords” you want your group to be found for.
Website menu is the navigation source for every visitors who comes to your website.
By using Menu you can also navigate your website or blog visitors to your Facebook Group.
You just need to add your facebook Group link or joining request on the menu of your Blog.
This will definitely Boost your facebook group.
Yes, you have to agree with me.
Your website is the best place to advertise your facebook group.
The reason behind this is you have the same target audience for both your Facebook group and Blog.
So any person who visits your blog will jump at the chance to become members of your new group on Facebook.
According to some great webmaster.
Website sidebar is the great place to promote anything so why not you use this paradise to grow facebook group?
Above are two examples of how different bloggers are promoting their Facebook group through their blog sidebar.
4. Link it to your Facebook Page
Chances are you already have a Facebook page.
So why not leverage your Facebook page to grow facebook Group.
Recently, Facebook has introduced a new feature where you can link your Facebook Page to Your Facebook Group.
How to link your Facebook group:
- Go to your “settings”, and then ‘’edit page”
- Then, add the “groups” tab onto your page
- Then you’ll have a “groups” tab, as shown below:
Once your page visitor clicks on that tab, they’ll redirect to your Facebook group.
5. Use your Instagram Bio to advertise your Facebook group
Instagram gives you a very tiny spot to make your first impression on your insta audience.
You can add a very short bio as well as add a link.
Now to promote Facebook group you can use that link for your Facebook group.
This will definitely boost your Facebook group in the beginning days.
6. Utilize Facebook lives to promote your group
Facebook lives give you the opportunity to promote your Facebook Group for a very long-lasting period.
Sometimes you may have seen a live video of your friend in newsfeed a week after it’s been posted.
So, whenever you go live on your Facebook page or profile, Do mention your Group.
Combine that with a link in the description of the video, and you’re golden.
7. Create a Top Bar to promote your Facebook group
One of the easiest ways to inform your website visitors that you have a facebook group is to set a Top bar on your Blog.
I have personally seen most of the bloggers do the same because it takes just 5-10 minutes.
You can create a very beautiful top bar with the help of Hello Bar.
For an Example: Mom Entrepreneur had set a Hello bar for promoting her Facebook Group.
8. Put a Link in Your Welcome Email
A very excellent strategy to get your Facebook group in front of new people is to mention it to every new subscriber who join your email list.
What do you do when someone subscribe to your email list?
I don’t know about you…
But as a good email marketer you should send a welcome email to your new subscribers.
This email contains information about you, Your blog or some more information (like your Facebook Group)
You can do the same Get more members in the facebook group.
9. Promote your group on your “thank you” pages
If you are using opt-in form on your blog then you must have created a Thankyou page or landing page that appear after your blog visitor put their email address.
I think Thank You page is a great place to promote facebook groups to targeted audience.
When someone has just given up their email address – that means they probably already adore your content and your brand.
So, why not aware them about your Facebook Group.
Recently I am applying this strategy on my own blog.
As you can see in the given screenshot of how I am promoting my Facebook group through Thank You page.
10. Mention It in Your Author Bio
I think all of you must be aware of Author Bio.
As a freelancer writer i love seeing my name on every blog post which i write.
As you all know author bio contains some short info about writer as well as you can also add a link into your bio.
So why not use that link to promote your Facebook group.
You can simply add your facebook group link in your author bio which will shown on every blog post you write.
11. Mention Your Group in a Podcast
Do you love listening to Podcast every day?
I just love Pat Flynn and Jonathan Hirsch podcast.
Apart from listening you can also be a guest on any Podcast show.
It takes only 1-2 hour of yours and you’ll totally enjoy that time.
Once the Podcast is over, the show owner typically writes about you and they also add some useful resources link after the podcast.
For an Example : in the screenshot as you can see how Elna is promoting her facebook group through the podcast.
You can do the same.
12. Pin Your Group on Twitter
After pinning your group on Facebook, Finally its time to pin your group in your Twitter Bio.
I think this is also one of the best way to grow Facebook group.
Because Whenever you connect with someone, Your BIO is the first place they’ll look to learn more about you.
For an Example: This is how LuLaRoe Danielle is promoting her Facebook group through her Twitter BIO.
13. Leverage Pinterest to grow your facebook group
With more than 175 million active users Pinterest is ruling the internet.
It is a great place to share your content with bloggers, marketers and business owners alike.
I again repeat my words, to share new Group on other social media networks, Pinterest is still pivotal than any others.
It is one of the fastest network to share your content with millions of people.
As well as it lasts much longer than any other social media network like Facebook and Twitter.
You can create some amazing pinterest graphic with free graphic designing tools like Canva and Pin it on Pinterest.
I bet this is one of the best way to make your facebook group popular.
14. Create an Opt-In Form for Your Group
As we all know a great way to build large email list is to create an opt-in form.
You can apply the same strategy for boosting your facebook group too.
You can create a dedicated opt-in form for your facebook group and show it as a popup or after your every blog post.
For an Example: Holly McCaig has created a dedicated landing page for their readers to directly join their facebook group through an opt-in form.
You can create a beautiful opt-in form through Convertkit in just 5-10 seconds.
If you are doing Pinterest marketing then you might have your own Pinterest group.
If you have then nothing can be better than the Pinterest group to grow facebook group.
Pinterest has got enough space to write a description for a board, Simply add your FB group URL there.
Everyone who visits your group board will get to know about your facebook group.
For an Example: krystal from Daily Femme has a Pinterest group where she is promoting her facebook group.
I am personally a member of her facebook group. Feel free to join her group.
Your website is going to be best bet to accumulate new members for your new Facebook group.
Because you want to add the same target audience in your Facebook group who are already interested in your brand & content.
So you should attach facebook group link on all the possible places of your Website.
Try to make this cool, i am not suggesting you to sprinkle your group link on all the random places.
Because user should not get annoyed by your facebook Group join now link.
Add Facebook Group Join Button on:
- Footer menu
- About page
- Contact page
- End of blog post
Here is an example of how my friend Sumit from Blogging lift is promoting his facebook group on the homepage of her blog.
PRO TIP : You can use social proof to entice your audience over to your Facebook group.
Make sure to use call-to-action buttons like – ‘’Join Instantly.”
17. Link to your group in other Facebook groups
As we all know Facebook groups are great sources of traffic for any blog, if you use them correctly.
Many Facebook group have daily prompt to share your recent blog post, lead magnet or even your facebook group link.
As long as you’re mindful to read each thread’s rules, you can easily promote your facebook group through those threads.
This works exceedingly well in groups that have similar content and audience as yours.
One of the best way to gain new members for your Facebook group is to add your Facebook group link in your email signature.
This way you will get an opportunity of new member everytime you send a new email to your subscriber.
Below i have shown you two different screenshot of group promotion through email signature.
You can use any other creative way to execute this strategy to grow Facebook group.
19. Create a Blog Post About Your Facebook Group
Create a blog post like this or any other where you get a chance to add your facebook group link.
Everyone who visit your post, after reading your complete article they definitely wanna join your facebook group.
Here I am giving you some ideas to create post relevant to the facebook group.
- How to create an amazing facebook group.
- How to create a stunning FB page.
- 12 ways to drive blog traffic from the Facebook group.
- 16 ways to increase Facebook page followers.
- How to keep more engaged with Facebook followers.
There is no shame in adding different call-to-action in end of your blog post.
You can have share buttons, lead magnet, content upgrade, related posts, a conversation starter question, and even a promotion for your Facebook group!
21. Mention your group in interviews and guest blogging bios
Interviews and guest blogging is best way to increase your reach outside your usual audience.
So, why not make most out of these opportunities by mentioning your facebook group link wherever it is relevant.
Wherever you feel that it is worth mentioning your group, do mention it.
I don’t think 404 page as a good thing for any website.
Since they indicate that your website visitors aren’t getting what they are looking for.
BUT, since 404 pages are one of those inevitables in life, So, why not use them for a good cause.
You can add a call to action text or button for inviting peoples to join your Facebook group.
You can easily do this by using a 404 plugin like 404page (pictured above).
Inform your visitors that the page they requested is no longer available, but still there are plenty of helps and information available in your facebook group.
Social Media post to promote facebook group
You all have your facebook account and Facebook Page..
Right… If not then make one for your self.
Almost all of you have at least 500 friends on Facebook.
If yes, then that’s great.
Just create a post about your Facebook group and tag your all friends.
Whoever is interested will definitely join your group.
Example: I did the same things when i launched my facebook group on 1st January.
Here is the screenshot of my facebook post.
Not just facebook you can create a post about your group on other social media platforms like Twitter and Instagram too.
Without any doubt video content is getting more popular and appealing on internet day by day.
According to a survey – 80% of all consumer internet traffic will be video content by 2020.
As well as currently more than 500 hours of videos are consumed daily by users on YouTube.
I think this makes it a
Read also: how to start and grow a youtube channel?
25. Send a mass message on Facebook
It is all-important to never aimlessly add people to your group without their consent.
Because if you are adding people who don’t have any interest in your group, they will never show any engagement in your group
And i don’t think you want to fill your group with that type of audience..
Think about it..
Till date, How many Facebook groups have you been added to without giving your consent?
You just don’t want everybody in your group anyway.
You want the right people, who are interested in your content and brand.
- Go through your friend’s list and find people who are ultimately related to your group content.
- Add all of them to a new message chat on facebook messenger.
- Finally, invite them to your facebook group by telling some info about your group and content.
This way you will add new member to your facebook group who is actually interested in your brand and content.
Running a Facebook group can help you in different ways.
It can be a great source for generating new leads, it can give you hell lot of traffic to your blog or it can be a fun place to join and connect with like-minded people.
Over To You
Here you go my friend..
This was the list of 25 strategies to promote and Grow Facebook Group.
Very soon, you will get flooded with the notification that everyone wants to join your facebook group.
Now I’d like to hear from you:
what is the best promotional strategy you’re using to grow your facebook group?
Either way, let me know by leaving a comment below right now.
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